EcoLocalizer

Just when I finally signed up for Netflix, I find out about a great new film club of a different color (that’s green, of course): Earth Cinema Circle.

Dedicated to providing entertaining films (with an emphasis on the entertaining part) that raise social and environmental awareness, this isn’t your mother’s old book-of-the-month club. With ECC, members receive four films (short, full-length, and documentary films) on one DVD through the mail every other month. The films are yours to keep, or pass along to friends. All packaging is 100% recyclable, and the shipments are carbon neutral, thanks to contributions to The Conservation Fund’s Go Zero program.

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Looking for ways beyond changing lightbulbs and taking the train to help reduce your carbon footprint? Turns out we all could make a big difference in greenhouse gas emissions by not throwing out so much trash and composting our food waste.

That’s the message from “Stop Trashing the Climate,” a report prepared by The Institute for Local Self-Reliance, the Global Alliance for Incinerator Alternatives (GAIA) and Eco-Cycle, a non-profit recycler. The study finds that waste prevention and increased recycling and composting could reduce as many greenhouse gas emissions as are produced by 21 percent of the U.S.’s 417 coal-fired power plants.

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With all of the sunshine that we get here in Southern California, we should have solar panels everywhere soaking up all of the free (and clean!) energy. Fortunately for us, SoCal Edison leads the nation in the purchase of renewable energy, a pursuit that helps to spur development projects to provide it.

Just this week, the utility announced that it had signed a new contract for an additional 245 megawatts of solar power with Pasadena-based eSolar. But this isn’t just another massive installation of photovoltaic panels - it’s the nation’s first commercial project to use “power tower solar thermal technology.”

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With the country seemingly abuzz with the word “green”, you know that industry cannot be far behind. Of course, consumer packaged goods companies are churning out green versions of their products, but what about the rest of the world’s companies? For them, does it pay to go green?

That’s the question that UCLA Extension looked to answer for about 150 attendees at their “The Business of Green: What’s the Payoff?” conference in Long Beach last week. And, after a rousing opening speech from actor and activist Ed Begley, Jr., we got down to business.

The first session, led by Burt Hamner, owner of Cleaner Production International, was an eye-opening foray into the ways that sustainability can be incorporated into financial statements. This may sound boring to some, but to paraphrase Hamner’s take on an old maxim, the things that get measured and reported in a company are the things that get managed.

For example, if no one knows what percentage of “waste” materials are recycled, it’s difficult to improve that figure. This points to an easy place to start in greening your company: the garbage. Compare your waste bills to what is actually being picked up to look for inefficiency. Check the contents for recyclable or reuseable materials, which may be turned into a new revenue stream. Determine the costs to dispose of hazardous waste, and add that to the up-front cost of the product - it may cost less to buy a less hazardous alternative, even if it has a higher up-front cost. Keep in mind that saving money may not be as sexy as sales, but it has the same effect on the bottom line.

Other panelists and speakers focused on how their companies approach going green. A few key ideas:

• Consider the entire life cycle of your products and those you buy, including distribution and end of life (from Honda)
• Engage your business partners, like your utility company, to find new ways to conserve, and thus, save money (from Xerox)
• Realize that it’s often less expensive to recycle materials from your own worn out products than to manufacture new ones from scratch (from Xerox, who recycles 98% of their equipment)
• Try simple interventions to change behavior, like letting people know the impact of their actions. Think Prius: does the unique dashboard change your driving behavior? (from Gil Friend, Natural Logic)

For companies that decide to go green there is certainly a payoff, both in the traditional sense, like improved financial performance and employee retention, as well as in the broader sense that affects us all.

Image credit: UCLA Extension

With the Memorial Day holiday weekend fast approaching, Heal the Bay has perfect timing for all of you beach-goers: they have just released their 18th Annual Beach Report Card, which grades the water quality at California’s beaches. And, as expected, there’s good news and bad news.

Do you want the good news first, or the bad news? Good news it is! California achieved its best “dry-weather” beach water quality since recording began. During last year’s summer season, 93% of beaches received an A or B grade, based on daily and weekly bacteria measurements taken from April, 2007 to March, 2008. That figure is up 8% from the prior year.

That is good news, at least until you learn that last year’s drought in SoCal contributed to this improvement. With less rainfall, the amount of urban runoff traveling through our storm drains and out into the ocean was reduced. Urban runoff consists of everything that hits the ground, from cigarette butts to plastic bottles to dog doo. Because of this disgusting stew, “wet-weather” results are not good, with 26% of beaches receiving F grades.

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Last week, UCLA Anderson hosted the California Clean Innovation conference to facilitate the new ideas that will drive the future of clean technology. I must admit to being a bit intimidated by the topics to be discussed - I’m far from technically inclined - but the event was well done and I learned a ton.

First, what we’re all interested in…the moolah. I’ve been hearing a lot about the investment going into clean tech these days. The first keynote speaker, Ira Ehrenpreis of Technology Partners in Palo Alto also explained why this is so.

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As a recent transplant to the Bay Area, I have noticed that San Francisco and Los Angeles seem worlds away from each other both physically and culturally. Now that a plan to build a high-speed train linking the two cities is moving forward, that distance will become a whole lot smaller—physically, at least.

In case you aren’t familiar with the plan, here are the basics: The California High Speed Rail Authority is in the beginning stages of building an 800-mile long high-speed train system that will serve every major city in California. The trains will be capable of speeds up to 220 miles per hour, and the trip time from San Francisco to L.A. will be only 2 hours and 40 minutes. That’s comparable to the time it takes to travel between the two locations on a plane.

By providing a viable alternative to energy-intensive car and air travel, the rail system will reduce carbon emissions up to 17.6 billion pounds per year and reduce oil consumption up to 22 million barrels per year.

Pretty amazing, right? And now the California High-Speed Rail Authority is going to get a boost with new member Thomas Umberg. Read the rest of this entry »

Oakland, California-based architect Michelle Kaufmann has made a career of promoting green homes and green communities through her company, Michelle Kaufmann Designs. But if you’re not in the market for a new house, she still has some pretty cool tips for greening your home on the cheap.

On her blog, Kaufmann features do-it-yourself videos for a neat variety of eco-projects that let you reduce energy costs, recycle objects into useful items and add elements of clean, green living to your home.

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Every now and again, something really cool crosses my desk, and I think, “Wow, that’s really cool!” Just such an occasion happened this week, when a friend who works in PR sent over some information from The Reuse People of America, or TRP.

Based in Oakland, TRP is a nonprofit organization that works to reduce the amount of useable construction materials that go into landfills. Since its founding in 1993, TRP has salvaged over 200,000 tons of reusable building materials. The resulting resources are sold to the public, or are donated to a variety of worthy causes, including Habitat for Humanity and Goodwill Industries.

Though the materials can come from a variety of sources, over 90% come from TRP’s own demolition services. In demolition projects, TRP acts like any other contractor, except that they sell or donate the resulting “waste”. Homowners who use TRP for demolition get a bonus - tax deductions, based on the value of the materials salvaged. These deductions can be large, in some cases covering the cost of the demolition itself.

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Inspiring eco-entreprenuers and would-be B&B owners everywhere, the Venice Beach Eco Cottages are the new cool spot to stay on sizzling Venice Beach. Their tagline says it all: sustainable, environmentally friendly, gezellig - a chill-sounding Dutch word meaning a cozy, relaxing, and warmly enjoyable environment.

These one-time crack houses were renovated by Cynthia Foster and Karel Samson to become 450 square feet of sustainable, solar-powered beach heaven. Each bungalow has been rebuilt using green materials, like reused wood and recycled denim insulation. Inside, each of the three cottages sports organic linens and mattresses, repurposed furniture, and energy efficient appliances.

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