EcoLocalizer

Since high school, I have wanted a Mercedes Turbo Diesel station wagon. Nope. Not lying. I have no idea where or why the infatuation, but now, with the introduction of Lovecraft biofuels, I am not alone. Even the celebs, like Mandy Moore, are converting their old school early 1980’s diesel Mercedes to run on biofuel.

What are the benefits of converting?

• For starters, if you have a little patience and a generous Japanese restaurant nearby, you can get free fuel. While Wendy’s overall doesn’t rank high on the eco-friendly factor, my dad has nearly 100 in the South that use WVO in the form of French fry oil to run their maintenance trucks. Lighter oils - like the kind used for tempura at sushi places are the best and easiest to filter
• Reduces sulfur gas (which contribute to acid rain) emissions by 99%
• And, according to Lovecraft, takes the refineries and war out of the equation

When you run low, you can always head over to Sam’s or Costco and pick up some veggie oil to get you by to your next filling station or you can fill up with diesel interchangeably. It’s not necessarily a permanent solution, but it’s a great temporary option to help get a little extra mileage without getting gouged at the pump. Although, based on gas prices alone in LA, it would probably take you 2-3 years to recoup your costs from a professional conversion (unless we hit $10 a gallon this winter).

The tagline (Green is Good) for Jonathan Rollo’s new Beverly Hill’s based gourmet chopshop, Greenleaf, pretty much says it all. This fast casual company has hit the nail on the head by serving high quality, made to order wraps and salads sourcing all natural and organic ingredients when possible. They also offer Ecotainers and cornstarch based utensils for all to-go packaging.

The menu’s specialty salads, especially the Antioxidant Orchard and Lemongrass Chicken salads, are incredible and are quick making the chopshop a favorite among celebrities, like LeAnn Rimes and her husband, Dean, who I spied in there while in line. If you don’t come for the amazing and reasonably priced fare, come in for the cute chef and friendly staff or just to support a company that is running their business responsibly.

Say hello to Pharmaka, a sustainable art gallery who’s mission is to use art as a guide to instigate and inspire discussions about relevant world issues. The impressive downtown LA-based space, which is eco-friendlier thanks to the recent help of HBO’s new show, Alter Eco, will begin hosting curated exhibitions, lectures, panel discussions, podcasts, and accessible community programming and events.

The original founders: Shane Guffogg , John Scane and Vonn Sumner, will focus on contemporary art as catalyst for good dialogue on current issues and events. The gallery is currently hosting an exhibit on abstract Latino art, called Rebel Legacy and will be offering Artwalk Thursdays as well as hosting an upcoming LA Green Drinks meeting (many thanks to Laura over at Green Drinks for the tip!).

As a consultant who works with green companies, people often ask me how they can find a “green job”. Whether it’s alternative energy, transportation, green building, or any other industry experiencing a shift towards green, everyone wants to get involved. Fortunately, there are many resources both nationwide and here in Los Angeles that can help you on your quest.

First, keep in mind that the best way to find out about any job, including green ones, is through networking. Most job seekers find new opportunities through people they know - many positions never even make it to the job boards. So get out there and meet people! Keep in mind that the key to good networking isn’t finding people who can help you, it’s finding people that you can help. By providing the information and making the introductions they need, you’ll form relationships with people who want to help you in return.

I’ve found green networking events to be great for this. My favorite one here in LA is Green Business Networking, which I wrote about a while ago. I’ve met many a client there, and have made some friends, too. It’s pretty casual, but business focused - make sure to bring plenty of cards. It’s fine to let people know what sort of job you’re looking for (how else can they help you?) but avoid the mistake made by one attendee, who moved from person to person asking if anyone worked in solar, then moving on quickly if not. Manners, people!

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Just when I finally signed up for Netflix, I find out about a great new film club of a different color (that’s green, of course): Earth Cinema Circle.

Dedicated to providing entertaining films (with an emphasis on the entertaining part) that raise social and environmental awareness, this isn’t your mother’s old book-of-the-month club. With ECC, members receive four films (short, full-length, and documentary films) on one DVD through the mail every other month. The films are yours to keep, or pass along to friends. All packaging is 100% recyclable, and the shipments are carbon neutral, thanks to contributions to The Conservation Fund’s Go Zero program.

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Looking for ways beyond changing lightbulbs and taking the train to help reduce your carbon footprint? Turns out we all could make a big difference in greenhouse gas emissions by not throwing out so much trash and composting our food waste.

That’s the message from “Stop Trashing the Climate,” a report prepared by The Institute for Local Self-Reliance, the Global Alliance for Incinerator Alternatives (GAIA) and Eco-Cycle, a non-profit recycler. The study finds that waste prevention and increased recycling and composting could reduce as many greenhouse gas emissions as are produced by 21 percent of the U.S.’s 417 coal-fired power plants.

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With all of the sunshine that we get here in Southern California, we should have solar panels everywhere soaking up all of the free (and clean!) energy. Fortunately for us, SoCal Edison leads the nation in the purchase of renewable energy, a pursuit that helps to spur development projects to provide it.

Just this week, the utility announced that it had signed a new contract for an additional 245 megawatts of solar power with Pasadena-based eSolar. But this isn’t just another massive installation of photovoltaic panels - it’s the nation’s first commercial project to use “power tower solar thermal technology.”

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With the country seemingly abuzz with the word “green”, you know that industry cannot be far behind. Of course, consumer packaged goods companies are churning out green versions of their products, but what about the rest of the world’s companies? For them, does it pay to go green?

That’s the question that UCLA Extension looked to answer for about 150 attendees at their “The Business of Green: What’s the Payoff?” conference in Long Beach last week. And, after a rousing opening speech from actor and activist Ed Begley, Jr., we got down to business.

The first session, led by Burt Hamner, owner of Cleaner Production International, was an eye-opening foray into the ways that sustainability can be incorporated into financial statements. This may sound boring to some, but to paraphrase Hamner’s take on an old maxim, the things that get measured and reported in a company are the things that get managed.

For example, if no one knows what percentage of “waste” materials are recycled, it’s difficult to improve that figure. This points to an easy place to start in greening your company: the garbage. Compare your waste bills to what is actually being picked up to look for inefficiency. Check the contents for recyclable or reuseable materials, which may be turned into a new revenue stream. Determine the costs to dispose of hazardous waste, and add that to the up-front cost of the product - it may cost less to buy a less hazardous alternative, even if it has a higher up-front cost. Keep in mind that saving money may not be as sexy as sales, but it has the same effect on the bottom line.

Other panelists and speakers focused on how their companies approach going green. A few key ideas:

• Consider the entire life cycle of your products and those you buy, including distribution and end of life (from Honda)
• Engage your business partners, like your utility company, to find new ways to conserve, and thus, save money (from Xerox)
• Realize that it’s often less expensive to recycle materials from your own worn out products than to manufacture new ones from scratch (from Xerox, who recycles 98% of their equipment)
• Try simple interventions to change behavior, like letting people know the impact of their actions. Think Prius: does the unique dashboard change your driving behavior? (from Gil Friend, Natural Logic)

For companies that decide to go green there is certainly a payoff, both in the traditional sense, like improved financial performance and employee retention, as well as in the broader sense that affects us all.

Image credit: UCLA Extension

With the Memorial Day holiday weekend fast approaching, Heal the Bay has perfect timing for all of you beach-goers: they have just released their 18th Annual Beach Report Card, which grades the water quality at California’s beaches. And, as expected, there’s good news and bad news.

Do you want the good news first, or the bad news? Good news it is! California achieved its best “dry-weather” beach water quality since recording began. During last year’s summer season, 93% of beaches received an A or B grade, based on daily and weekly bacteria measurements taken from April, 2007 to March, 2008. That figure is up 8% from the prior year.

That is good news, at least until you learn that last year’s drought in SoCal contributed to this improvement. With less rainfall, the amount of urban runoff traveling through our storm drains and out into the ocean was reduced. Urban runoff consists of everything that hits the ground, from cigarette butts to plastic bottles to dog doo. Because of this disgusting stew, “wet-weather” results are not good, with 26% of beaches receiving F grades.

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Last week, UCLA Anderson hosted the California Clean Innovation conference to facilitate the new ideas that will drive the future of clean technology. I must admit to being a bit intimidated by the topics to be discussed - I’m far from technically inclined - but the event was well done and I learned a ton.

First, what we’re all interested in…the moolah. I’ve been hearing a lot about the investment going into clean tech these days. The first keynote speaker, Ira Ehrenpreis of Technology Partners in Palo Alto also explained why this is so.

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