Published on May 9th, 2008
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Oakland, California-based architect Michelle Kaufmann has made a career of promoting green homes and green communities through her company, Michelle Kaufmann Designs. But if you’re not in the market for a new house, she still has some pretty cool tips for greening your home on the cheap.
On her blog, Kaufmann features do-it-yourself videos for a neat variety of eco-projects that let you reduce energy costs, recycle objects into useful items and add elements of clean, green living to your home.
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Published on May 8th, 2008
In 2005, Governor Schwarzenegger signed into law Executive Order S-3-05 which sets a long term greenhouse gas emission reduction target of 80% below 1990 levels by 2050. Reaching this ambitious target will require that California embark on a comprehensive strategy to make aggressive reductions in greenhouse gas emissions over the next four decades.

Nationwide, electricity generation is is the second largest contributor to greenhouse gases. It is incomprehensible how the 80% greenhouse gas reduction target could be reached without tremendous amounts of renewable energy and energy efficiency. I am not saying that greenhouse gas reductions and renewable energy are the same but they certainly are not apples and oranges. I’d say they are more like oranges and tangelos. If we want significant greenhouse gas emissions, we’re going to need to ramp up renewable energy and quick.
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Published on May 8th, 2008
Every now and again, something really cool crosses my desk, and I think, “Wow, that’s really cool!” Just such an occasion happened this week, when a friend who works in PR sent over some information from The Reuse People of America, or TRP.
Based in Oakland, TRP is a nonprofit organization that works to reduce the amount of useable construction materials that go into landfills. Since its founding in 1993, TRP has salvaged over 200,000 tons of reusable building materials. The resulting resources are sold to the public, or are donated to a variety of worthy causes, including Habitat for Humanity and Goodwill Industries.
Though the materials can come from a variety of sources, over 90% come from TRP’s own demolition services. In demolition projects, TRP acts like any other contractor, except that they sell or donate the resulting “waste”. Homowners who use TRP for demolition get a bonus - tax deductions, based on the value of the materials salvaged. These deductions can be large, in some cases covering the cost of the demolition itself.
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Published on May 7th, 2008
If you think the virtual, online world helps reduce energy consumption in the real world (a topic we’ve touched on before here at Green Options Media), think again: a new study by management consulting firm McKinsey & Company provides scary insights into how Internet computing is devouring more and more power and spewing out more and more greenhouse gases.
Based on data from the Uptime Institute, a technology consulting company based in Santa Fe, New Mexico, the McKinsey report finds that, between 2000 and 2006, the amount of energy needed to power data centers doubled, and that consumption is likely to double again by 2012. In the U.S. alone, we would need to build 10 new power plants by 2010 just to meet the growing energy needs of this country’s data centers.
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Published on May 6th, 2008
The U.S.’s rush to grow corn for fuel has already been blamed for rising food costs that are pricing the world’s poor into hunger and malnutrition. But the high cost of corn is having another unintended consequence: a plunge in biofuel plants’ profit margins.
About one-fourth of all corn grown in the U.S. is now cultivated for fuel rather than for food. Meanwhile, the growing demand for both food and fuel is driving commodity prices for crops like corn to record highs. That means, even with the federal government’s generous subsidies for ethanol production, today’s biofuel profits aren’t what they used to be.
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Published on May 6th, 2008
Editor’s note: San Francisco is to book stores like… well… ok, there are a ton of cool book stores in the Bay Area. Today, our friends at Eco-Libris profile one of those stores with which they’re partnering to offset deforestation. Cody’s is well worth a visit regardless… now you can also lighten the impact of the purchases you make there. This post was originally published on Wednesday, April 30, 2008.
To anyone who’s from the San Francisco Bay Area, there’s no need to introduce Cody’s Books. This famous Berkeley independent bookstore has been around since 1956, when it was founded by Pat and Fred Cody as a small storefront, and even played a part in (The People’s Republic of) Berkley’s interesting political history in the 60’s and 70’s. In fact, Pat Cody wrote a book about it in Cody’s Books: the Life and Times of a Berkeley Bookstore, which I heard is quite worth hunting down.
So today’s announcement is that Eco-Libris finally plays a small part in the current chapter of Cody’s history book. As of last week, our “One tree planted for this book” eco-friendly stickers are on sale for $1 at the book counter, and the Berkeley literati can now plant a tree for every book they buy at Cody’s.
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Published on May 5th, 2008
Actor-activist Sean Penn, who became a celebrity rescue-worker helping to pull people off their rooftops after Katrina and the New Orleans flooding, returned to the Big Easy this past week as part of a new mission: The Dirty Hands Caravan.
Penn launched the effort at last week’s Coachella Festival in Indio, California, urging festival-goers to join a three-biodiesel-bus trip across the country to volunteer their services in communities that need help.
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Published on May 1st, 2008
Inspiring eco-entreprenuers and would-be B&B owners everywhere, the Venice Beach Eco Cottages are the new cool spot to stay on sizzling Venice Beach. Their tagline says it all: sustainable, environmentally friendly, gezellig - a chill-sounding Dutch word meaning a cozy, relaxing, and warmly enjoyable environment.
These one-time crack houses were renovated by Cynthia Foster and Karel Samson to become 450 square feet of sustainable, solar-powered beach heaven. Each bungalow has been rebuilt using green materials, like reused wood and recycled denim insulation. Inside, each of the three cottages sports organic linens and mattresses, repurposed furniture, and energy efficient appliances.
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Published on April 28th, 2008
The giant wind turbines on the west coast of Ireland stand not only on the geographical limits of Europe, but also on the cutting edge of a revolutionary technology that makes wind power more reliable and valuable. The 32 megawatt (MW) Sorne Hill wind park will be Europe’s first to integrate a large scale battery back-up system that ensures a reliable supply of electricity regardless of how the wind blows.
“The battery enables large amounts of energy from wind or solar power to be stored, managed, controlled and sent into the electricity grid when it is needed. It doesn’t matter whether the wind is blowing or not; the battery makes the electricity output predictable and reliable,” said Tim Hennessy, CEO of VRB Power Systems, the battery manufacturer based in Vancouver, Canada.
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Published on April 28th, 2008
Here’s an idea even the most un-green person could warm up to: a four-day work week.
Several communities across the U.S. are considering four-day work weeks for government employees as a way to reduce commuting demands and gas consumption. The various efforts have typically been inspired by today’s record-high fuel prices, but the idea promises other benefits too: lower greenhouse gas emissions, happier and more well-rested employees and cost savings elsewhere (i.e., less energy to cool/heat and light offices, reduced need for work-time child-care, etc.).
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