Why was Avatar such an international hit? Pundits and viewers/reviewers cite animation effects and a combination of fantasy and real global issues such as themes of indigenous cultures, corporate eco-terrorism, and the supremacy of the forces of nature. What Avatar may not have pushed completely with their merchandising (though the audience saw it as they watched) was the integrity of the values that the viewers were pulled to the box office for time after time. Seth Godin may interrupt this paragraph with his adage that the Fox consumer division is just selling what people are buying…. But are they? When Joe Smith bought a movie ticket for the third time, he was probably buying values at that point.