In the U.S. One of Fuel's solar-powered ad panels and bus shelters in Miami. (Image credit: Fuel Outdoor.)

Published on August 19th, 2008 | by Shirley Siluk Gregory

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Miami’s Bus Shelters Go Solar

Fuel Outdoor.)Outdoor advertising might not sound very green — after all, who wouldn’t rather see a row of flowers along the sidewalk than a row of billboards? — but most realists have to accept that ad-driven media aren’t going away anytime soon. So if you have to stare at an electronic fashion ad or fragrance promo while waiting for the bus, wouldn’t you at least like to know the hype doesn’t come with carbon emissions?

That’s the plus that Fuel Outdoor Holdings LLC is bringing to Miami. Through its subsidiary, Fuel Miami LLC, the New York-based OOH media (that’s “out-of-home” advertising) company is installing 600 solar-powered bus shelters throughout the city. Under the 20-year arrangement, Miami gets the shelters for free and Fuel gets a place to display its customers’ ads, no electrical outlets required.

Fuel says the solar-powered ad panels will save a little over 2 tons of carbon emissions each. And, as far as bus shelters go, the installations are rather sleek and attractive … with the added benefit of providing light for safety and security as nighttime commuters wait for their buses.

“As the largest city in the Sunshine State, it makes perfect sense that we utilize one of Miami’s most abundant renewable resources – sunlight,” said Miami Mayor Manny Diaz.

And, if you have to have outdoor ads at all, it’s also nice to see a focus on solar-powered advertising on bus shelters rather than on highway-facing billboards. All we need now is a lot more buses in cities across the country: that could be an eco-friendly way of keeping companies like Fuel busy into the future.





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About the Author

Shirley Siluk Gregory, a transplanted Chicagoan now living in Northwest Florida, represents the progressive half of Green Options' Red, Green and Blue segment. She holds a bachelor's degree in Geological Sciences from Northwestern University but graduated in 1984, just when the market for geologists was flatter than the Florida landscape. Just as well, though: she had little interest in spending her life either in a laboratory or, heaven forbid, an oil field. So, of course, she went into journalism. After extremely low-paying but fun and educational stints at several suburban Chicago weeklies and dailies, Shirley and her then-boyfriend/now-husband Scott found themselves displaced by a media buyout and spending the next several years working as freelancers. Among their credits: The Chicago Tribune, a publication for the manufactured-housing industry, and Web Hosting Magazine, a now-defunct publication that came and went with the dotcom era. Shirley's always been concerned about nature and conservation (and an avid pack-rat, as her family can attest to), but became even more rabidly interested in the environment primarily due to two factors: the growing signs that global warming was real and threatening, and the birth of her son, Noah, in 2003. Suddenly, the prospect of a world that might not be quite as habitable in 40 or 50 years took on a whole new, and personal, meaning. Living where she lives now also helped light the fire of Shirley's environmental awareness: her hometown was severely damaged by Hurricane Ivan in 2004, and beaten up again by Hurricane Dennis in 2005. That, and the fact that she and her family were vacationing in New Orleans until the day before Katrina -- and spent 12 hours driving home for a trip that normally takes 3 -- has made Shirley deeply appreciate how fragile our lifestyles are, and how dependent they are on sound management of natural resources and sustainable living practices. That's why she's become a passionate reader and writer about all things green and sustainable.



5 Responses to Miami’s Bus Shelters Go Solar

  1. Rob Boyte says:

    It’s about time we got real bus shelters instead of those advertising signs with no shelter that actually hinder the line of sight for bus riders and serve no purpose other than advertising.

    It is embarrassing that a city like Miami would sell out bus stop space that had no benefit whatsoever for the riders.

    I think anyone who works for Metro Bus should be required not to drive into the city but actually use their own service. Then we might see things done for the riders and not what looks like a good idea on some suits desk.

  2. Pingback: Solar-powered Bus Stops | 1Âșnedegree

  3. sam says:

    Interesting article. Thanks

  4. Andre says:

    How do I get a job installing those solar-power bus stops or any job installing any solar panel.

    Thank You

  5. Can anyone tell me where I can source these and roughly how much are they……….or should I make my own?

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