Easy – because making an effort to go green often results in erosion of profits and money is more important than jobs or the environment, right?

If someone at the paper mill diverted funds from simply lining their pockets and invested in a system to clean/filter the water it might be something they could sell to other companies… and the PR would be good news for them too.

Too many business leaders are just so short-sighted and only continued efforts by the green movements will eventually prevail… they have to.