Comments on: Tech Companies Fight Global Warming by Going Green http://ecolocalizer.com/2008/04/03/tech-companies-fight-global-warming-by-going-green/ News & commentary on sustainability, activism, urban planning, politics, and our world. Wed, 23 May 2012 06:36:19 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Leah Edwards http://ecolocalizer.com/2008/04/03/tech-companies-fight-global-warming-by-going-green/comment-page-1/#comment-109 Leah Edwards Thu, 03 Apr 2008 14:59:39 +0000 http://ecolocalizer.com/2008/04/03/tech-companies-fight-global-warming-by-going-green/#comment-109 Thanks for the post, Cassie. Did Tom Feegel discuss how to encourage customers to feel they are "part of the solution" by using a product, while not alienating most consumers? As I posted, a Hartman Group study showed that companies need to be careful about how they describe a green product's benefits, so that it directly affects the consumers and is not just about intangible improvement of the environment on a global level. http://ecopreneurist.com/2007/11/09/the-green-business-conference-entrepreneurs-step-up/ -- Leah, of Green Options Media's www.Ecopreneurist.com Thanks for the post, Cassie.
Did Tom Feegel discuss how to encourage customers to feel they are “part of the solution” by using a product, while not alienating most consumers? As I posted, a Hartman Group study showed that companies need to be careful about how they describe a green product’s benefits, so that it directly affects the consumers and is not just about intangible improvement of the environment on a global level.
http://ecopreneurist.com/2007/11/09/the-green-business-conference-entrepreneurs-step-up/

– Leah, of Green Options Media’s http://www.Ecopreneurist.com

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